Creative lifestyle photography for luxury shoes in Milan and Florence

For this year fall-winter collection, Dimmino Shoes asked us to realize some creative images, besides the usual ecommerce photographs.

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The photoshoot lasted almost a week and took place in our studio and in several locations outdoor. The client gave us some general ideas of what was her expections, giving us the full liberty to choose the scenarious for the photoshoot.

One of our first ideas was to use an iconic view from above with Florence city. We already made some previous photoshoots in that location and this spot is really inspiring.

So we arrived in Florence early in the morning at the sunrise. Perfect moment to take some shots. In such an amazing location you only need good light and it’s all set.

An other idea was to use urban panorama as backgrounds: buildings, parks, gardens, banches, windows. You would be amazed how many these locations you can find at your very hand.

Of course that a very important part of this photoshoot was made in our studio. Reflections, dramatic lights, props, all used to realize creative lifestyle photography. The product must be best shown in images with great visual impact.

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The firth part of this photoshoot was also realized in location. An edifice with a great view over the city and also with some interesting graphic elements good to used as backgrounds.

A special request for this photoshoot was to photograph the new bridal shoes collection. The images should emotional and induce the idea of wedding so we used some props like flowers, wedding veil, vintage papers, boxes.

For the creative lifestyle photography we prefer a simple but powerful style where the product catches your eye from the very first glance.

If you liked our photos and want creative lifestyle photographs for your social chanels or your product catalogs dont’s esitate to contact us. We will be happy the realize creative images with strong impact for your products.