Ecommerce photography. Shoes catalog for Diminno

An exceptional luxury shoes catalog for Diminno. Ecommerce photography for women footwear designed in California handcrafted in Milan, Italy.

The initial request for the shoes catalog

The client’s request was to photograph her entire collection for the ecommerce catalog. The shoes must be shot with reflection, each pair from at least four different angles.

Product-only images are meant to show the product in its best light from all relevant angles.

They are usually shot on a white background, helping to create a consistent look across the entire product line.

The profile shot

The profile shot of a shoe is the most common way of presenting shoes online. Therefore it’s important to make sure the profile shot highlights the natural curves, the silouethe and the elegance of the shoe.

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Flat shoes

The flat shoes usually require a different shooting angle. Fashionable ballerina combine everyday comfort & style.

The importance of the ecommerce photography

I’ve often heard people say, “It’s just for a website – it does not have to look nice.” In fact, when a product is placed online it is more important to show each feature of the subject.

No matter how sophisticated, website visitors are first engaged by visual elements, not written copy.

Many people ordering products online do not have calibrated monitors, so photography must pass on the attributes of the product in their entirety.